Travelling and holidays is all about experiences. Experiences that stay with you for a lifetime. Magic Holidays offers a variety of holiday packages in their resorts spread out across 103 countries. Our aim was to make Magic Holidays the first name when you think of holidays. We created a website to revamp the brand and make it more attractive.
Having been new in the market, competing with competitors that are already established.
Another challenge we faced was timeshare as a concept. Consumers were not familiar with what the time-sharing concept is all about.
To help the brand stand out amongst the competition, we did revamped the brand in the digital space.
We wanted to give the brand a vibrant, fun, aspirational persona. Keeping this in mind, we re-built the entire website to bring out the brand’s new identity and differentiate it from the competitors.
We leveraged social platforms to enable consumers to initiate conversations and answer queriesabout spending time with the magic holidays products & services.
Traffic to the website increased by 76%.
Increased engagement and interactivity with consumers across brand’s social media platforms.