Back

kotak – itsgrt2b25

Turning 25 is a big deal for all. It is stop-and-reflect moment for all. We leveraged this emotion to celebrate the 25th anniversary of Kotak by executing a three-phase campaign to engage with the audience and create brand awareness.

  • Digital Marketing Strategy
Solutions

We addressed this challenge by designing three-phase campaign:

Phase I: Its grt 2b 25

Phase II: Money ka Matlab

Phase III: Subbu Sab Janta Hain

Digital Marketing Strategy

Phase I - Its grt 2b 25

To Increase brand awareness & to boast about 25 years in the business subtly, we created buzz on Social Media Platform around ‘Its grt 2b 25’ by asking people to reflect on the time when they were 25 and share how they envisioned themselves.

Results:
  • Increase in the number of fans by two folds.
  • Increase the number of user engagement.

Phase II - Money Ka Matlab

To further increase user participation & to gather data around people’s perception about ‘Money Ka Matlab’. We created a Facebook game to engage with the audience. Digital TVCs were shot and uploaded across digital platforms.

Results:
  • 40k + participation in 4 weeks.
  • Enough data was procured for further market study.

Phase III - Subbu Sab Janta Hain

Kotak launched a digital ad Subbu Sab Janta Hai and amplified it on digital platforms. The ad featured Vinay Pathak where he knows the answer to everything. We created the entire campaign focused around the theme with an objective to educate consumer about new interest rate policy. A contest was also created where users were asked to nominate their Subbu. Lot of interaction was created around it through outreach & seeding program.

Results:
  • 5k + nominations.
  • We were the first one to inform consumers about the change in interest rate policy.
piramal aranya
pfi - mkbksh