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hyundai elantra – your signature of success

Hyundai Motor India Limited (HMIL) is the second largest car manufacturer and the number one car exporter since its inception in India. It needed to launch its newest prestige-redefining Elantra with its dynamic design, smart comfort, and advanced safety features.

  • Digital Marketing Strategy
  • UI & UX
Challenges

To give the fans a unique virtual 360° view of the Hyundai Elantra.

Solutions

For this campaign, we needed to give the fans a dash of the Elantra’s capabilities so they could see the incredible interiors for themselves and get mesmerized by the fluidic exteriors even before the car would reach the showroom. One way to accomplish our goal would be by enabling the users to change the color of the car based on their liking, which is what we did!

For this campaign, we pulled off the following:

  • Posted innovative TVCs which attracted a huge audience and fan following on the official Hyundai India YouTube channel.

  • Portrayed the spectacular heritage accurately to all the fans.

  • Created an entire timeline depicting the various generations of the Hyundai Elantra.

  • Posted constant feature posts to depict the various equipment that is packed in the Elantra.

Results

  • A customized website was created

  • The audience was exposed to Elantra TVCs in tune with the campaign & the design philosophy of Elantra.

  • The users the ability to create a custom Elantra with various colors and interior options on a virtual level.

  • An interactive website design was integrated with perspective motion.

  • A simple and user-friendly format was created for the contest entry.

  • Entry options were IVR, Web Upload, Audio, Video and 'Mail Your Story’.

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