Digital Marketing Strategy

We came up with the social media content and strategy. Our thought process was on the lines of creating an encyclopedia of comebacks. We leveraged various famous personalities for meme generation and got astounding results. We launched the microsite and publicized the YouTube Video – Comebackpedia by New Grandi10.

Our campaign ran around presenting the new Grand i10 in different light. Jointly working with Innocean Worldwide India in ideation & execution throughout the campaign, we did Social Media content for the whole launch campaign, developed the microsite and engaged in Social Media buying to reach target user engagement throughout the campaign. The following strategy was used:

• Creative Route: Not everyone can stake claim to be new & improved like the new Grand i10. What was good, is now even better. Grand i10 is back with a bang!

• Idea: Create an Encyclopedia of Comebacks. Seed the idea that the Grand i10 is making a WOWSOME comeback.

• Influencers: Familiar online influencers like Vir Das, Amit Tandon, Mallika Dua, Vipul Goyal etc. to be leveraged through series of videos

• Mechanism: We ask people to create memes

  • Selecting a picture/GIF from comedian library on a microsite

  • Choosing styles that best describe the comeback situation

  • Sharing their opinion through meme further sharing on their social

  • Gratification: 50 Google Chromecasts to be won

• Digital content was generated in abundance:

  • 7 popular humor artists were part of Meme creation campaign (Vir Das, Kanan Gill, Cyrus Broacha, Amit Tandon, Mallika Dua, Kaneez Surka & Rahul Dua)

  • 2 Intro Videos were used & cross-shared across channels where artists introduced the whole activity

  • In the next phase, ’Comebackpedia’ turned into ‘Comebackpedia Combat’ Zone as two teams of Humour artists competed with each other. 2 Combat videos were uploaded on Hyundai India’s social platforms.

  • In the concluding phase of the campaign, a comic video on ‘The Drive with Besties’ and video bytes of 3 different Artist Videos were posted to maintain the momentum.

• Coverage: This campaign was covered by Economic Times' Brand Equity and other prominent social media handles like Afaqs, Social Samosa, Drive Spark, and more.