Challenges

• To up the appeal factor of the club in the online world

• To facilitate the process of online member registration

Solutions

• We started by carefully evaluating the important touch points and the key stakeholders for the ad club. It was after we got to a few important conclusions that we started with the revamping process. Under this, we highlighted the key annual events organized by DAC on the website and updated it with its recent affairs such as the President’s Election, Annual Awards, etc.

• Since the online member registration process was important, we got on to simplifying it. We also cleared the sitemap for a better user journey and made the website responsive to mobiles and tabs.

• The Delhi Ad Club has become the first ad club in the country to facilitate everything online. Right from member registration to submission of entries for awards as well as to jury evaluation of the entries, everything can now be done online and with complete transparency!

Results

Created a website that allowed online form submission and payment.