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queer ink
Queer Ink specializes in publishing and producing content that reflect LGBTQA/Queer India. Queer Ink Market is an e-commerce site for books (print and e-books) and merchandise from aspiring queer Indians. It also offers a platform for sharing creative ideas and encourages writers and artists with any new, exciting, queer, fun, out-of- the-box ideas to feel safe and appreciated in expressing themselves. Having been successful in time, they wanted to expand their collection on the website and we revamped the website to adapt to the added.
- UI & UX
- Front-end & Back-end Development
- Content Management System
- Creative Concept and Design
- Content Strategy
challenges
The client was expanding and wanted to add more literature and books on the website. However, the website was not scalable. Manual intervention delayed the process of adding new inventories, thus hampering sales.
Solutions
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We re-designed the entire website and integrated it with CMS, which made the website not only scalable but also manageable at the client’s end.
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This also helped in reducing the resource cost for the client.
Results
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Scalable content update can happen regularly and can be managed by site owners.
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There was an increase in online sales.
