Challenges

• To make Hyundai India’s digital presence stronger and more creative.

• To make the audience feel like they are a part of the Hyundai family.

Solutions

Our aim through this campaign was to conquer the conceptual stage. We wanted to make something that had never been created before. So we decided to combine the power of the internet and fuse it with real time motion.

We started with ‘Write Your i10 Story’, which was basically a writing contest that involved the audience to write their own story. The idea was to give the audience a chance to get involved while promoting the brand.

We executed the campaign in the following manner:

• When the users visit the official page, Shahrukh Khan walks into the screen and points out to the various features on offer to the user.

• He continues to explain the whole contest to all participants and directs the users towards the Tab which leads them to the story entry page.

• We used a simple and user-friendly format for the contest entry to integrate an interactive website design with perspective motion.

• Entry Options included IVR, Web Upload, Audio, Video, and 'Mail Your Story’.

Results