Challenges

• To build a robust website featuring all the articles/news/blogs related to business magazine in Kerala.

• TAT was a major challenge right from receiving the content from the client, getting it published online, creating required HTML files for newsletters content and blasting the mails all on time.

• Meeting client requirement 100% in terms of publishing content on a daily basis.

Solutions

• We created the brand’s presence on all relevant social media platforms – Facebook, Twitter, LinkedIn, and Google+.

• The news articles on the website were promoted on social media platforms on a daily basis.

• The events and other media coverage for Destination Kerala was leveraged on social media through posts, Facebook live, twitter live, etc.

• A robust website with contents updated on daily basis was strategized.

• Two newsletters were planned; daily and weekly, these newsletters are first converted into HTML format and then they are mailed to a set of recipients.

• Website stories and newsletter articles on a daily, weekly and monthly basis with a very tight TAT were strategized.

• A dedicated mail server for shooting emails was planned and implemented.

Results

• From 2016-17, there has been a constant organic growth on the social media platforms.

• On Facebook, the follower growth is approx. 89%.

• Substantial organic growth noticed on the other platforms as well.

• A Business model was accomplished.

• Online Kerala business magazine was launched.