challenges

• To create a brand new identity and to highlight the legacy of social initiatives by ICICI Foundation.

• To motivate users through their vision of creating a world free of poverty and encourage them to be the part of this program.

Solutions

• The website was architected and design to help the users connect instantly with the cause.

• It helped users to understand the legacy upon which this website was built and how this organization is working towards empowering the poor to participate in and benefit from the Indian growth process through integrated action in the fields of primary health, elementary education, financial inclusion and sustainable livelihood.

• A user-friendly and extendable website was created with complete zone wise bifurcation.

Results

• There was an increase in website traffic by 45%.

• There was a three-fold increase in number of enquiries and enrollments.